No. HuoAnan is a matching platform—we do not purchase goods directly, nor do we set prices.
Sellers can set their own prices, submit them for review, and once approved, the listings will go live and be recommended to potential buyers.

To improve the chance of a successful sale, we suggest the following pricing ranges:

• General excess inventory: 10–20% of original retail price
• Branded excess inventory: Up to 30% of original retail price (higher pricing significantly reduces deal success)
• High-ticket items suitable for retail: Not recommended for HuoAnan liquidation matching

⚡ Tip: The more complete your product information and the more attractive your pricing, the faster it is likely to sell.

Anyone with inventory stored in U.S. warehouses can list liquidation offers on the platform, including but not limited to:

• FBA removal inventory
• Returned or unsold inventory
• Near-expiry / out-of-season goods
• Other overseas stock that requires quick clearance

⚡ Whether you are an e-commerce seller, brand owner, or trading company, you can publish listings on HuoAnan and quickly connect with buyers who have real purchasing demand.

HuoAnan primarily works with North American buyers including retailers, supermarkets, e-commerce distributors, and wholesalers. We currently have partnerships with 200+ buyers.

Based on your submitted product details (category, quantity, warehouse location, price, etc.), our system and operations team will match and recommend your listing to buyers with real purchasing intent.

⚡ This way, sellers don’t need to spend time finding buyers—the platform helps connect you directly with the right demand, improving transaction efficiency.

There are two ways to publish your listing:

1. Self-submission:
   Log in to the platform, go to the “Submit Listing” page, and enter product name, quantity, warehouse address, price, etc. You can post your offer with one click.
2. Assisted submission:
   If self-submission is not convenient, you can contact your dedicated account manager via WhatsApp. Our team will assist you with data entry and listing.

⚡ In both cases, once approved, your listing will be immediately shown to buyers with purchasing needs.

Rest assured, the platform uses an escrow transaction mechanism:

1. The buyer first pays into the platform’s escrow account.
2. After payment confirmation, the seller is notified to ship the goods.
3. Once the buyer confirms receipt, the platform releases funds to the seller.

The entire process is traceable, ensuring both funds and goods are secure, and protecting the interests of both parties.

Buyers do not get direct access to sellers’ private contact details. Instead, HuoAnan uses a mediated communication system to protect both sides:

• Buyers who see a suitable listing can click “Message Sales on WhatsApp” to initiate contact.
• The message first goes through platform support/system for verification.
• Once confirmed as valid, the request will be passed on to the seller or arranged for direct communication.

⚡ This ensures smooth and effective communication while protecting seller privacy and information security.

Currently, the platform focuses on the U.S. market. In the future, we plan to expand to Europe, Southeast Asia, and other regions, continuously opening up more clearance channels to help sellers reach a wider pool of buyers.

Sellers need to provide the following details:
Product name, real product photos, packaging photos, stock quantity, warehouse address, and target clearance price.

⚡ The more complete the information, the more efficient the matching and transaction process will be.

If there is a buyer interested, the platform will contact you immediately to confirm transaction details.
On average, the time from listing to transaction is 3–15 business days, depending on product category, pricing strategy, and market demand.

If your listing remains unsold for a longer period, we recommend adjusting the price or optimizing the information. The platform will update it promptly to improve the chance of a sale.

The platform supports a variety of common settlement methods, including:
Bank Transfer (ACH / Wire), PayPal, Stripe, Square, Zelle.

After the buyer confirms receipt, the platform will release the payment to you via your chosen settlement method.